Howard Smith Wharves appoints PR agency Wanderlust Union
Wanderlust Union have been appointed as the lead PR agency for Howard Smith Wharves, the game-changing lifestyle, dining and tourism destination reactivating 3.4 hectares of Brisbane’s riverside.
Wanderlust Union’s expertise in launch campaigns, strategic brand partnerships, social media strategies and talent representation with digital influencers, along with impeccable media contacts and press office support, is certain to secure additional opportunities for the precinct.
“Working with the team at Howard Smith Wharves has given us a chance to be part of something revolutionary in Brisbane—a once-in-a-lifetime opportunity to showcase this world-class recreation, dining and lifestyle destination with its remarkable scenery, curated mix of event spaces, community gardens, a hotel and eateries.” said Sophie Baker, Wanderlust Union Director.
“The tourism and hospitality sectors are incredibly competitive spaces in which every dollar counts and every PR action needs to be linked to a tangible business outcome. We look forward to delivering owned and earned strategies that support holistic business goals; and cultivating the precinct as national and international leader in its field.” Baker continued.